Best e-commerce ideas for 2024: what current and aspiring entrepreneurs need to know

Art. no. 216463035 24 Apr 2025

Discover the best e-commerce ideas for 2024. Whether you're an existing business owner or an aspiring entrepreneur, learn which industries offer the best opportunities to succeed online.

Introduction: The Growing Importance of E-commerce

As we enter 2024, e-commerce continues to expand at a rapid pace. For local business owners who have yet to take the plunge into online selling, or for aspiring entrepreneurs ready to begin their journey, there's never been a better time to explore the world of e-commerce. The threshold for starting an e-commerce business is lower than ever, and with the right business idea, you can either reach a global market or better serve your local community.

In this article, we'll explore some of the most promising ecommerce ideas for 2024, focusing on those that offer strong growth potential and are in line with current consumer trends. Whether you're looking to expand your existing business into the online world or start something completely new, these ideas can help you start off on the right foot.

1. Niche Subscription Boxes: Personalized and Curated Experiences

Subscription boxes have been a popular ecommerce trend for years, and it doesn't look like they're going to slow down in 2024. What makes them so attractive is the ability to offer customers a personalized and curated experience. Subscription boxes can be customized for specific niches, such as gourmet food, beauty products, fitness equipment or hobby materials.

For local business owners, this is a great opportunity to leverage your existing expertise. For example, if you run a local gourmet shop, consider creating a monthly subscription with your best-selling products. By offering a subscription service, you can build a loyal customer base and create stable revenue.

2. Eco-friendly Products: Meet the Demand for Sustainability

Sustainability isn't just a trend-it's becoming a core value for consumers around the world. In 2024, companies that focus on eco-friendly products are likely to see significant growth. Whether it's selling reusable household items, waste-free beauty products or sustainable fashion, there's a growing market for environmentally conscious goods.

For existing local businesses, consider expanding your range to include eco-friendly options or even launching a dedicated online store focused on sustainability. Starting from scratch allows you to position your brand as an eco-friendly option from the outset, which can help you attract an engaged customer base.

3. Health products: Catering to a health-oriented market

The health and wellness industry continues to flourish, and e-commerce offers the perfect platform to reach health-conscious consumers. In 2024, products such as organic supplements, fitness equipment and natural skincare products will remain in demand.

For local gyms, health stores or beauty salons, expanding into e-commerce by offering your products online can help you reach a wider audience. Even if you're starting a new business, health products are a strong choice given the industry's resilience and ongoing growth.

4. Local Artisan Products: Taking Local Products to a Global Market

There's a growing appreciation for locally made, artisan products, and e-commerce is the perfect way to bring these products to a wider audience. Whether it's handmade jewelry, custom-made furniture, or locally sourced food, consumers are increasingly looking for unique, high-quality products with a story behind them.

If you're a local artisan or run a small shop selling craft products, consider setting up an online store to reach customers beyond your immediate area. This not only increases your market reach, but also allows you to showcase the uniqueness of your products to a global audience.

5. Online Courses and Digital Products: Share Your Expertise

One of the most scalable ecommerce models is selling digital products or online courses. If you have expertise in a particular field-whether it's cooking, graphic design, business management or training-you can create an online course or digital downloads that customers can purchase.

For existing businesses, this can be an opportunity to capitalize on your knowledge and offer something valuable to your customers. For example, a local cooking school could offer online cooking classes, or a business consultancy could sell downloadable templates and guides.

6. Pet products: tapping into a passionate market

Pet ownership is on the rise, and with it the demand for pet-related products. From gourmet pet food to customized accessories, pet owners are willing to spend on high-quality, unique products for their four-legged friends. In 2024, the pet market will continue to be a lucrative area for ecommerce entrepreneurs.

If you own a pet store or have a passion for animals, consider expanding your offering online. Even new businesses can find success by focusing on a specific niche within the pet industry, such as eco-friendly pet products or luxury pet accessories.

7. Personalized Products: Offer Customization and Uniqueness

Personalization has become a key trend in e-commerce, with consumers increasingly looking for products that feel unique to them. This can include anything from customized clothing and accessories to personalized gifts and home decor.

For local businesses that already offer some form of customization, moving online can open up new revenue streams. For example, a local print shop could offer custom t-shirts and mugs through an online store, or a jeweler could create a line of personalized jewelry.

8. Used and Vintage Products: Capitalizing on the Circular Economy

The circular economy is gaining ground, and consumers are increasingly interested in buying second-hand and vintage products. Whether it's clothing, furniture or electronics, there is a growing market for previously loved goods.

For local second-hand or vintage shops, moving to an online platform can significantly increase your customer base. If you're starting a new business, you can attract eco-conscious consumers and those looking for unique finds by focusing on high-quality second-hand products.

How to get started with your e-commerce business

Once you've identified the type of e-commerce business you want to start, the next step is to choose the right platform to build your online store. Here, Abicart can be of help:

• Local Focus: Abicart is specifically designed to cater to the Swedish and Scandinavian markets, with support for local payment methods and a platform that understands the unique needs of businesses in the region.

• Ease of Use: Whether you're new to e-commerce or transitioning from a physical store, Abicart's user-friendly interface makes it easy to set up and manage your online business.

• Comprehensive Support: With over 30 years of experience, Abicart offers unrivaled customer support to help you every step of the way. We listen to our customers and continuously improve our platform based on their feedback.

• Value for Money: Our subscription plans are competitively priced and full of features that give you more value for your investment. Plus, you can start with a 30-day free trial of our Pro Plan to explore all the features we offer.

Conclusion: 2024 is the Year to Go Online

2024 offers a wealth of opportunities for those looking to start an e-commerce business or expand their existing local business into the online world. By choosing the right business idea and leveraging a platform like Abicart, you can set yourself up for success in the rapidly growing e-commerce landscape.

Whether you're selling craft products, eco-friendly goods or launching an online course, the key is to align your business with current trends and consumer demand. With the right strategy and the support of a robust e-commerce platform, you can turn your entrepreneurial dreams into reality in 2024.