Increase sales with gift cards

Art. no. 216462899 24 Apr 2025

As an e-retailer, you have many advantages during the gift-giving season. Your customers don't have to queue, crowd and run around in shops. If you also sell digital gift cards, you have a huge competitive advantage.

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10 reasons to offer gift cards:

1. The gift card carries your brand with it as a personal recommendation from the buyer. Very possible that the recipient will become a new customer of yours by visiting your store to "get their present".
   
   
2. Don't limit your customers to physical products with thresholds like geographical distance, delivery time and shipping cost.
   
   
3. Pay now - buy later. The money is secured before the holidays while the gift recipient visits your store after the big shopping days with the chance of additional sales during the off-season.
   
   
4. Chances are that the recipient will buy for an order value higher than the gift card because the own supplement is perceived as less money in the context.
   
   
5. Fewer repurchases. There is a high risk that people will return their gifts and use open purchase after the holidays - with gift cards you minimize refunds from your store.
   
   
6. Gift cards are a safe card. If your customers find it difficult to choose a suitable gift from you, they may choose something completely different instead. If you offer gift vouchers, there is a much higher chance of a sale.
   
   
7. You can offer gift cards as an alternative refund within the repurchase period and also to create goodwill in case of late return attempts.
   
   
8. Perfect last-minute gift - around the clock!
   
   
9. The planet thanks you because gift cards are less likely to lead to wrong purchases and returns.
   
   
10. Your customers are your best ambassadors, let them spread the word about your business!