Solhem Inredning combines physical store and webshop

Art. no. 216462891 24 Apr 2025

In 2011, Erika and her brother Anders took over the business that
their father started in 1982. They still have the same premises,
warehouse and shop area as they had at the start, but over the years
they have developed and changed the range of products in the business.

When the company was started, they sold textiles and corporate gifts
for companies and then the premises were mainly an office area with a
small exhibition area, but over the years it has developed into a
shop with a warehouse adjacent.

Erika and Anders have a great interest in interior design and when they took
over the business, they changed the range so that it became more
focused on interior design and design. With that change
they also started selling to private individuals instead of
corporate customers and then they also started up a webshop in
addition to make it more accessible to their customers.

Now the small family-owned company has gone from a small showroom to
a physical store and webshop with a wide range of designer furniture and interior design.

What do you sell in your shop?
We sell designer furniture and interior design in Danish design with simple and beautiful design. The furniture is in a consistently Nordic and Scandinavian style and the vision is to cover all rooms in the home and to offer high quality design.

Why did you start a webshop in addition to your physical store?
Our physical store is a bit off and hidden and to get increased visibility we started up a webshop in addition to the physical store. In the beginning, we worked with the webshop as an addition to the physical store and the focus was on the store, but in recent years we have changed our focus and nowadays we focus mostly on the webshop. We have adapted the business to how our customers shop. In the past, people wanted to come to the store to see and feel the goods, but now they prefer to look and read about the products from the website and then order the goods home to test the furniture on site. If the goods do not fit, you send them back or return them to our store.

Why did you choose Abicart as your e-commerce platform?
When we were going to start up the webshop in 2011, I read that Abicart was a simple and cheap alternative and since you could test it for free, I did it and then I stuck to the platform. For our needs it is more than enough and I appreciate that it is so easy to use. I am really happy with the platform and it suits our business very well. We definitely recommend Abicart, it is a simple and pleasant platform to work in.

Visit Solhem's lovely webshop!