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Startracks celebrates 20 years of music, passion and success at Abicart!
Art. no. 216462957 24 Apr 2025
A 20-year journey with Textalk and Abicart
We at Abicart have had the honor of following our dear customer Fredrik on his 20-year journey in the music industry. Through his record label Startracks, Fredrik has spread joy and inspiration by selling CDs and vinyl LPs all over the world.
Startracks has been a Textalk and Abicart customer for 20 years!
The choice of Abicart as an e-commerce platform
When we ask Fredrik why he chose Abicart (formerly Textalk webshop) as his e-commerce platform 20 years ago, he enthusiastically tells us about how a friend recommended Textalk to him and how the user-friendliness was a real "game changer" during a time when webshops could be technically complicated.
When we ask Fredrik why he chose Abicart (formerly Textalk webshop) as his e-commerce platform 20 years ago, he enthusiastically tells us about how a friend recommended Textalk to him and how the user-friendliness was a real "game changer" during a time when webshops could be technically complicated.
Challenges and successes in the music industry
During our conversation with Fredrik, we dive deeper into his exciting journey. He shares how he survived the challenges of the 'pirate years' and how he has happily experienced a fantastic boom for vinyl again. With pride, he tells us how his webshop spreads Swedish music to faraway places like China and the USA.
Experiences and advice for running a successful webshop
Fredrik emphasizes the importance of having full control over your online store and describes the benefits of being able to move quickly and adapt to market trends and customer needs. He shares his own experiences of running a successful online store and highlights the importance of testing different strategies, such as discounts, bundle deals and price changes.
Inspiration and tips for other entrepreneurs
Fredrik also wants to inspire other entrepreneurs by sharing his advice and encouraging them not to be afraid to try things out. He recommends connecting to payment solutions such as Klarna to make payments easier for customers and increase the chances of success.
Abicart Plus - the right choice for Startracks
When we ask him which Abicart subscription he uses and why, he replies:"Startracks uses Abicart Plus. It works great and I don't have to pay for more than I need."
A future together
At Abicart, we are proud to have been trusted to be part of Fredrik's and Startracks' journey of success over the past 20 years. We look forward to continuing to help him and other entrepreneurs grow and reach a wider audience, while following their inspiring journeys.
Check out Startracks here:
with Abicart