Google Analytics - Internal

Art. no. 217063639

What is Google Analytics?

Google Analytics is a powerful web analytics tool provided by Google that tracks and reports on user interactions across websites and apps. It collects data about how users engage with digital content, providing valuable insights into user behavior, traffic sources, and engagement levels. This helps businesses understand their audience, optimize user experiences, and make data-driven decisions to improve overall performance.

What is it used for? / What are its functions?

Reader Engagement Tracking: Understand how readers interact with newspapers and magazines on all applications, including which articles or issues they engage with the most.
Audience Insights: Gain demographic and interest data on readers, helping publishers tailor content to audience preferences.
Subscription and Reader Activity Tracking: Measure actions such as sign-ups, reading frequency, and content downloads to understand how effectively the platform engages and retains readers.
Content Performance Analysis: Identify popular topics, articles, or publications, allowing publishers to focus on content that resonates with readers.
Custom Reporting: Create specialized reports for different publications, segments, or specific reader journeys to better understand and serve each audience group.

Technical details

Once the statistics have been activated, Google will usually take 12-24 hours to allow Analytics to start aggregating your statistical data. Afterwards, you can follow your users in real-time and see your users' use of your e-paper. In order for Prenly to transfer the data to Analytics the readers must have given consent for user analysis.

How is Google Analytics implemented? - What actions are needed from us?

Provide the customer with this documentation: Get started with statistics

To activate GA in the web reader we have to:

Copy a code snippet from the Firebase console’s web client
Create a Statistics module in Superadmin
Paste the code from Firebase into that module
Attach the Statistics module to the web client.

The native apps already have Firebase SDK included, but you have to go into the Firebase project settings and connect the Firebase client to the customer’s Google Analytics account.

Additional tasks might be added if the customer chooses to use our service to assist them in the setup.

How is Google Analytics implemented? - What actions are needed from the customer?

The client will use/create a Google Analytics account and contact Helpdesk directly to activate it.

Create a Google Analytics account via google.com/analytics - Select Get started today to create an account or to sign in to your current account
Provide us with the name(s) of the person(s) who will be the official owner(s) of the data associated with this e-paper. These individuals will be the designated owners within the underlying Firebase project (Firebase is a Google platform used for data and analytics).

To be aware:

The person(s) listed as data owners must have a Google Account that is linked to the Google Analytics account you’re using for this e-paper.
The Google Account should also have edit rights to the Google Analytics account, so they can make necessary adjustments or view data as needed.
Once the statistics have been activated, Google will usually take 12-24 hours to allow Analytics to start aggregating your statistical data. Afterwards, you can follow your users in real-time and see your users' use of your e-paper.
If you don’t see data after 24 hours: In order for Prenly to transfer the data to Analytics the readers must have given consent for user analysis.