Kilkaya - Internal

How the e-magazine is measured with Kilkaya for Medietall.no

In Norway, traffic on most websites and e-magazines is measured by Medietall.no - where the number of users is reported weekly on their public site. Go to medietall.no and select "Trafiktall"

https://medietall.no/?liste=trafikktall&r=TRAFIKKTALL
There you can select "eAvis" to get weekly figures on most Norwegian e-newspapers.

Kilkaya (https://www.kilkaya.com/) is basically a real-time tool for measuring news sites and dashboards for newsrooms - but it is also the technical supplier of measurement data to Medietall.no.
Our contact person at Kilkaya is Alexander Lidén Pettersson (aleksander@kilkaya.com).

For websites, Kilkaya normally uses a script to send data from the client.
However, for Prenly, in collaboration with Kilkaya, we chose not to implement the script in all our platforms. Instead, data is sent from our backend directly to Kilkaya's server. We send a server call to Kilkaya from our backend every time a release is downloaded. Using that data, Kilkaya can calculate the number of unique weekly users and send the numbers to Medietall.no.

How to set up measurement to Kilkaya/Medietall for a Norwegian e-magazine

(Live examples to study can be found on "Mentor medier" and "Schibsted")

Go to the customer in Prenly Workspace
Go to Settings -> Integrations
Select New integration -> Kilkaya

There you should enter "Kilkaya API endpoint" and "Installation ID"
All Norwegian e-newspapers currently (2024) use the same values:

API endpoint for medietall.no:https://cl-eu5.k5a.io
InstallationID for medietall.no: 607d77e46bf6b242026472c2

Note! Some smaller Norwegian e-magazines (e.g. Trav & Galop) do not send to Medietall but instead to topplisten.fagpressen.no - then a different installation ID and endpoint should be used:
InstallationID: 60ae49163984713a036f5c02
Endpoint: https://cl.k5a.io

Then you should link the integration to one or more applications.

Press the plus sign and add the application id.

Save. Done.

Kilkaya uses the e-magazine domain to filter the traffic and pass on the correct numbers to Medietall. The customer needs to inform Kilkaya that measurement from Prenly is set up.

Examples of e-newspaper domains are: "eavis.dagsavisen.no" and "eavis.vl.no"

Also for the native apps the domain name is sent. Until the redesignation of the domain has been done, the measurement cannot be tested, which has previously led to some confusion.

Note that this integration can also be used to send data to a different endpoint than Kilkaya's, for example the customer's own data warehouse. Then an external endpoint needs to be specified. The data received will use the Kilkaya format.

Trello card on the development of Prenly's integration with Kilkaya:
https://trello.com/c/fomMFZhD
https://trello.com/c/tVIzaju4