GA4: Utlösare (triggers) och variabler i Google Tag Manager

En lista på utlösare (triggers) och variabler för användning i Google Tag Manager för Google Analytics 4 (GA4).

Utlösare och Variabler i Google Tag Manager (GTM) för Google Analytics 4 (GA4)

Utlösare och variabler är vad som är tillgängligt att spåra i GTM (Google Tag Manager).

Nya uppdaterade datalager och variabler.

1. Data Layer Event - view_item (Variable)

// Denna händelse utlöses när en kund har sett en vara/artikel/produkt //

Datalayer Event : “view_item”

ecommerce = A list (Array) of products.
articleId = Item ID (if available)
articleNumber = Item number (if available)
name = Item name

“ecommerce” consists of :
currency = Currency Code
items = A list (Array) of product details
        Item_id = specific Item ID (if available)
        Item_name = specific item name
                    quantity = Item quantity


2. Data Layer Event - add_to_cart (Variable)

// Denna händelse utlöses när en kund har lagt till en vara/artikel/produkt i sin varukorg //

Datalayer Event : “add_to_cart”

ecommerce = A list (Array) of products.
articleId = Item ID (if available)
articleNumber = Item number (if available)
name = Item name
articleName = item name
articlePrice = Item price
transactionId = Order number
transactionTotal = Total amount excluding VAT
totalIncVat = Total amount including VAT
orderItem = Includes each item in the shopping cart with the following information


“ecommerce” consists of :

currency = currency code
transaction_id = Order number
value = Shopping cart total (if available)
items = A list (Array) of product details
         Item_id = specific Item ID (if available)
         Item_name = specific item name
         price = Item value only
         quantity = Item quantity


3. Data Layer Event - begin_checkout (Variable)

// Denna händelse utlöses när en kund har påbörjat kassaprocessen //

ecommerce = A list (Array) of products.
articleId = Item ID (if available)
articleNumber = Item number (if available)
name = Item name
articleName = item name
articlePrice = Item price
transactionId = Order number
transactionTotal = Total amount excluding VAT
totalIncVat = Total amount including VAT
orderItem = Includes each item in the shopping cart with the following information


“ecommerce” consists of :

currency = currency code
transaction_id = Order number
value = Shopping cart total (if available)
items = A list (Array) of product details
         Item_id = specific Item ID (if available)
         Item_name = specific item name
         price = Item value only
         quantity = Item quantity


4. Data Layer Event - purchase_GA4 (Variable)

// Denna händelse utlöses när en kund har gjort ett köp //

ecommerce = A list (Array) of products
    
currency = currency code
transaction_id = Order number
value = Shopping cart total (if available)
items = A list (Array) of product details
                    Item_id = specific Item ID (if available)
                    Item_name = specific item name
                    price = Item value only
                    quantity = Item quantity