Google Ads Konverteringssporing – Temaer

Hvad er Google Ads?

Google Ads er en annonceringsplatform, der giver dig mulighed for at oprette, optimere og spore dine annoncer og deres effektivitet. Det hjælper dig ikke kun med at placere annoncer, men hjælper dig med at styre hvert trin i processen, herunder:

• Kampagneoprettelse & Ledelse: Byg og administrer dine annoncekampagner for at nå ud til din målgruppe.
• Mål & Sporing: Definer dine ønskede resultater (konverteringer) og spor deres fremskridt.
• Budget & Budgivning: Indstil din betalingsgrænse og beslut, hvor meget du er villig til at betale for annonceklik.
• Søgeordsplanlægning: Undersøg og identificer relevante søgeord, som potentielle kunder søger efter.</li >

Hvorfor linke Google Ads-konverteringssporing?

For at forstå, hvor godt dine Google Ads-kampagner er udfører, skal du linke dem til din hjemmeside. Konverteringssporing giver dig mulighed for at spore køberen, og hvilke handlinger de foretager på dit websted efter at have klikket på din annonce.

Uden at linke konverteringssporing, du ville ikke være i stand til at skelne mellem webstedstrafik, der kommer organisk (gennem søgemaskiner) og trafik fra dine betalte annoncer. Dette gør det afgørende at linke din Google Ads-konverteringssporing til dit websted for præcist at måle din annonceeffektivitet.

Sådan finder du din Google Ads-sporings-id på din konto:

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