Acompanhamento de conversões do Google Ads – Temas

O que é o Google Ads?

O Google Ads é uma plataforma de publicidade que permite criar, otimizar e rastrear seus anúncios e seu desempenho. Ele não apenas ajuda você a colocar anúncios, mas também a gerenciar todas as etapas do processo, incluindo:

• Criação e implementação de campanhas Gestão: Crie e gerencie suas campanhas publicitárias para atingir seu público-alvo.
• Metas e metas Acompanhamento: Defina os resultados desejados (conversões) e acompanhe seu progresso.
• Orçamento e orçamento Lance: Defina seu limite de pagamento e decida quanto você deseja pagar por cliques em anúncios.
• Planejamento de palavras-chave: Pesquise e identifique palavras-chave relevantes que os clientes em potencial estão procurando.</li >

Por que vincular o acompanhamento de conversões do Google Ads?

Para entender o desempenho de suas campanhas do Google Ads executar, você precisa vinculá-los ao seu site. O acompanhamento de conversões permite que você acompanhe o comprador e quais ações ele realiza em seu site depois de clicar no anúncio.

Sem vincular o acompanhamento de conversões, você não seria capaz de diferenciar entre o tráfego do site que vem organicamente (por meio de mecanismos de pesquisa) e o tráfego de seus anúncios pagos. Por isso, é fundamental vincular o acompanhamento de conversões do Google Ads ao seu site para medir com precisão o desempenho do seu anúncio.

Como encontrar seu ID de rastreamento do Google Ads na sua conta:

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