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Avoid these publishing mistakes
Art. no. 216462733 24 Apr 2025
The title says it all. Here is a short guide to help you identify bad publishing advice and practices that you should avoid at all costs. Also, pick up some tips to get over these mistakes. So, for a change, let's explore what the mind of a not-so-successful digital publisher looks like. We'll explore some common practices they engage in and sift through the motivations, lies and delusions they cling to.
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Not targeting a specific audience
As a publisher, it is easy for you to write about something you are passionate about. If a topic captures your interest, your first inclination is probably to write it. But here's the problem: what fascinates you may not fascinate your readers. Your audience will know everything it needs to know just by looking at the publication's title. If it doesn't interest them, you can bet they'll stop reading right there and then. You need to think selflessly here. Find out what interests your readers so when they judge your book by its cover (which they will), they will be tempted to start reading it right afterwards.Not caring enough about what you publish
In fact, don't even bother at all if you don't have to. Spend the least amount of time on the hard parts and focus more on the easier stuff. Driven by money, not passion, compromising the mission of the publishing material by not putting enough time into the final product. Solution - devote enough time and energy to creating great content that provides value to readers. You can still make money; all you need is a solid monetization strategy that allows you to profit from your free or paid content.Not knowing the competition
We know you don't want to hear this, but there are other publishers who have similar interests to you and write about those interests in their publications. Don't get us wrong, you're special, but tons of publishers completely ignore their competitors and then wonder why they don't get more readers and views. So, before you even start creating your publication, research your competitors' websites, study their marketing techniques and check out some of their publications. Once you have all the information you need, decide how you can differentiate yourself. For example, if your competitor is good at creating magazines, try creating something different like an engaging e-newsletter. Or maybe try targeting a different audience. Either way, you'll be making an extra effort to differentiate yourself from the rest.Sad truth - becoming a terrible digital publisher is easier than becoming the best. So pay attention to the advice above and you'll be able to differentiate yourself from the competition.
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