Design tips for e-newspapers and e-magazines

Art. no. 216462725 09 Jun 2025

With every technological innovation comes new challenges, but also great new opportunities! This is also true for digital e-paper magazines. This article will tell you what you need to know as a publisher if you want to design and turn your magazine, catalog or brochure into an e-paper publication.

Put yourself in your reader's shoes. As humans, we all use our senses to find our way around the world. Sight is arguably the most important - the human eye can distinguish millions of colors and focus within milliseconds, and is a masterpiece of evolution. Besides sight, hearing is another important sense for humans, with its ability to perceive sounds outside our field of vision and thus alert us to potential dangers.

Even touch can be activated on mobile devices such as tablets and smartphones. Flipping through newspapers and magazines, as we have done for hundreds of years, comes naturally to us even in this modern environment.

That's why the following aspects are important to consider for digital magazine layouts:

1. Video content directly linked/embedded in e-paper or e-journals:

Create icons or frames in your publication, which can be turned into a "hotspot link" and link directly to the relevant content. The same goes for audio content such as audio books, interviews or other audio information.

2. readability:

Use easily readable font sizes without zooming in. Don't force your readers to squint at the screen. Create easily digestible content with large images and short pieces of text. Remember that in a digital format, printing costs do not come into play.

3. less is more:

Presenting fewer products on the page makes them easier to take in and provides the opportunity to include larger headlines and emphasize additional text or links in the product descriptions or information displayed. Use plenty of image galleries: a picture is worth a thousand words!

4. ad partnerships can be strengthened:

If you already include ads for products or services in your publication, you can use these new opportunities to present your advertising partners in the best possible way with video, audio and direct links to their websites .

5. Self-promotion in the best position:

Use the (prime) space in your publication to directly promote your own social media channels and special offers (or shopping). Create eye-catching title pages and don't forget to include your contact details, internet address and social media icons in a prominent place on the last page.