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Easy ways to promote your publications with social media
Art. no. 216462731 09 Jun 2025
Part of being a successful digital publisher is promoting your work effectively. Every digital publication you create needs traction to reach as many readers as possible. Getting that traction requires you to promote and market your content in a way that can reach your audience effectively. It's widely known that sharing on social media can be very helpful when doing so. Facebook, LinkedIn, Twitter, personal websites and blogs are all great avenues to increase your content's exposure. However, it's not enough to just have your content on social media. You also need to combine different marketing strategies. Here are some quick tips on how you can do that!
In a highly competitive market like online publishing, smart publishers are weaponizing social media for their marketing efforts and to get ahead of the competition. It makes sense when you consider that social media is free.
Facebook, the largest social media channel in the world, is unrivaled in its social power and a boon to any marketer's campaign strategy. There are several ways in which you can use this platform to your advantage.
Implement the "Share" and "Like" buttons. Try Facebook ad campaigns. Doing so can extend your content's reach far beyond your target audience. It's easy once you get the hang of it. To start, click "Create Ad" from the arrow at the top right of your Facebook page. Both like campaigns and traffic-generating campaigns allow you to target specific audiences by setting certain criteria (shown below). You know exactly who to promote your content to and when. So experiment and discover which campaign works best for your publication's exposure.
Instagram is one of the most popular social networks in the world, and is not just a photo-sharing app anymore. Your media organization has the opportunity to harness the power of Instagram to deliver content to a passionate, engaged audience. While almost everyone knows what Instagram is and how it works, Instagram's growth and daily usage continues to be impressive. This is especially true for magazine publishers. According to a study by the Association of Magazine Media, Instagram has had the highest growth rate among the social networks it has tracked for several years. Whether publishers are leveraging Instagram stories or short videos of their reporting, the visual nature of Instagram offers compelling opportunities for all publishers.
Reddit may be an unconventional choice, yet this growing platform allows all different types of publications to build extremely close connections with their audience. Although it may not be known, Reddit is the fourth most visited website on the Internet. The Reddit community has 330 million monthly active users and is known for having strict rules for all its members. This self-proclaimed "front page of the Internet" is a great way to connect with your viewers and readers, but the community frowns on excessive types of self-promotion.
At home: you can't expect social media to do all the heavy lifting when it comes to promoting your digital publications. Follow our suggestions above, put some effort into it and succeed. And feel free to tell us how you best promote your content.
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