New law on sale prices - what applies to your online shop?

Art. no. 216462879 24 Apr 2025

A new law will enter into force on September 1, 2022.

The aim is to stop "fake sales", i.e. raising the price before a sale, making the price cut seem bigger than it really is. It means that when shops advertise a price cut, the lowest price in the last 30 days must be shown for comparison.

In our system, the field "extra price" needs to be filled in.
If you have set an extra price, after September 1, we will automatically show a comparison price next to all extra prices.
If the shop reduces the price of products without filling in the "extra price" field, it will be displayed as a regular price change instead of a special sale price.
When a price reduction is gradual (e.g. during a promotional period), the price before the first price reduction will be used as the comparison price.

• Personalized or customized prices (e.g. specific customer groups).
• Buy more - pay for less.
• discount codes.
• Price reductions not promoted by the shop.