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Manage 301 redirects
Art. no. 216070481
What is a 301 redirect?
301 redirect is a permanent redirect that tells the web browser and search engines that the page has moved from “Old URL” (destination A) to “New URL” (destination B). It is important on two major reasons:
Retaining your search ranking: Search Engines consider the linking of one page to another as an important aspect. So when you tell the search engine that the page is permanently moved from URL 1 to URL 2, it will help to properly transfer the pages thus preserving your SEO to maintain your search engine ranking.
User Experience: Without a 301 redirect, users trying to access the old URL would encounter a frustrating error message, like a "404 Not Found" page. A 301 redirect automatically sends them to the new page, ensuring a smooth experience and improving customer satisfaction with your website.
This is mainly important to the people who change domain name, move platforms or move the webpage location.
Why 301 redirect?
As a seller, it is important for you to avoid your webshop pages leading to a 404 page and do a correct redirect. The reason is, when you move platforms, all your old pages that were already indexed by Google will lead to a 404 Not Found page and become inaccessible.
So a 301 redirect will tell the browser that the page has been moved and give the alternate page link to be displayed instead.
You can do a quick import to capture the old links and redirect them to the new pages in Abicart and thus not lose so much ranking in the search engines.
How do I import 301-redirects in Abicart? (While moving platforms)
Create an Excel document with THREE columns:
- Domain of the old address without http - e.g. "www.er_domän.com"
- Path for old URL (without domain) including slash, e.g. "/index.php?main_page=index&cPath=47_56"
- New complete URL, e.g. "http://www.er_domän.se/se/grp/orhangen.php"
Then attach the file in a message to customer service and we can import it for you.
Note that links containing GET parameters e.g. /product.asp?pid=55849 and /product.asp?pid=56402 will be interpreted as /product.asp and redirected to the first imported link. This means that all these links will be redirected to the first imported link.
How do I do internal 301 after deleting a page?
- Go to https://admin.abicart.se/backend/jsonrpc/v1/console/
- Type in Admin.login("username", "password") and click enter.
Username: Your Abicart login username
Password: Your Abicart login password - Copy the code from the result and paste it under the "Auth" field on the right.
- Then add this code : For example:
Url.redirect("https://(OLD URL)", "https://(NEW URL)") and then click enter.
If it goes through successfully, it will return this {} as a result.
If it says forbidden, it means that the old link is still valid or hidden on the site and it cannot perform the 301.
My store has many links in the search engines that go to 404 pages. Can you redirect these to the home page instead?
According to Google's recommendations, you should not make 301 links to the start page on old pages/products that no longer exist. You should only create a 301 link if there is another page with identical content to the previous page.
If you redirect old pages (404 pages) to the start page, you are technically doing a so-called "soft 301 redirect" and Google detects this and interprets it as "manipulation" (which it actually is) and then you can instead be punished by to be removed from the search engines.
According to Google there is nothing wrong with "real" 404 pages and you are not penalized for this. You have the opportunity to edit the appearance of the 404 page in the store and ensure that there is a link to the store's home page so that the visitor can easily click on and continue shopping in the store. You edit this page under Pages >> System Pages >> 404 page ("Specified page could not be found").
Contact Customer Support
Please reach out to customer support if you have any questions.
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