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Digital publishing trends to stay ahead of the competition
Art. no. 216462729 24 Apr 2025
2022 has proven to be a great year for digital publishing. But not so long ago, the COVID-19 pandemic created major disruptions across all industries, including online communications. 2023 is knocking on the door soon and we're excited to see what it has to offer for the digital publishing industry. So today we're highlighting some digital publishing trends for 2023 that will impact digital authors of all kinds. We also have some specific takeaways that you can count on, whatever the year may bring.
Audiobooks are gaining in popularity
Are you listening? Good, because apparently many others are too. The fact remains that audio is the fastest growing format. Technological advances and changes in how/where people listen to content are driving these explosions. And when you consider how much time people all over the world with internet access spend consuming content, the numbers start to make sense.Audiobooks have seen a manifold increase in both quantity and traffic lately. It's time you not only provide audiobooks on your publishing platforms but also enable voice-based reading features. Prenly provides text-to-speech and has helped publishers provide more accessible content for their audience.
Niche content is growing in popularity
A vast majority of independent magazines, both digital and print, do not have large readerships. But that's not necessarily a bad thing. Publishers note an increasingly important trend this year: finding a niche will be as important as creating a digital magazine. Niche publishers understand that the market is supported by content production and longevity. As more and more magazines trickle into the market, competition is escalating. And because online retailers and publishing platforms have no limits to their shelf space, digital publications can live forever. So how do publishers stay afloat?
They niche themselves. More publishers are channeling their marketing efforts to create campaigns that appeal to highly targeted audiences. With the digital market so crowded that even traditional print publishers are struggling, 2023 is the perfect year to develop effective niche content strategies.
Authenticity is a must
Authenticity will be a key trend for digital publishing in 2023. Make clear and honest communication with your audience a top priority. The pandemic period made readers realize the importance of accurate content so focus on providing up-to-date information first. In addition to being direct, authenticity may also require finding a more personal voice. But don't confuse bold branding with the power of a personal message. Something as simple as a letter from the CEO will add warmth and sincerity to your company's communications. Or invite employees to share a few words for another authentic perspective.No-Code Tools
The Internet now allows businesses to work, schools to educate and friends to meet virtually. But as users tried to upload huge amounts of content, simplicity is a key priority. Digitization services are needed to just work. 'No-code' online services have enabled businesses and users to use tools that let them create websites, e-stores and digital communications without custom developments. Want to turn your plain PDF into a shareable, trackable HTML5 publication? It's easy with a first-class digital publishing platform without code.Trends come and go, but the ones that stay deserve our full attention. Top publishers see them as opportunities for creative experimentation. You should too!
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