INWI Store: customer focus and premium products

Art. no. 216462979 24 Apr 2025

Starting a successful e-commerce business is a challenge. However, with the right mindset, products, tools and partners, anything can be achieved. INWI Store, a store specializing in premium quality electric scooters, is a great example of this!

The benefits of e-commerce: reaching out quickly and effectively

INWI Store, which opened its webshop in winter 2022, chose to establish itself online to effectively reach its target audience, which had already entered the digital world. "It was obvious that our establishment would start with e-commerce to reach out in the fastest and most efficient way." As in our case, when you want to establish a new brand in a geographically large country, the digital reach is unbeatable. However, we see that some of our target audience also wants physical contact. "We are developing this in parallel with our e-commerce," explains Martin at INWI Store.

INWI Store navigates the challenges

The development of an e-commerce store is a constant work in progress. Since its inception, INWI Store has evolved at a rapid pace and has been challenged to decide where to invest its marketing budget to get the maximum return. "There is a lot of thinking about priorities. How do we reach our target audience in an efficient and sustainable way? How do we create a smooth and safe buying journey for our customers that helps the target group to buy from us easily and confidently. There are many elements in the buying journey that must work for us to achieve the sales development we are aiming for," says Martin.

Marketing in the digital era

To promote their webshop, INWI Store primarily uses Google Ads and their social channels, while working intensively with SEO to rank high on Google. Their hard work and focus on these areas has been crucial in increasing visibility and driving sales online.

Standing out from the crowd with customer focus and premium products

To deal with the competition in the market, INWI Store has chosen to focus on premium products and creating the best customer and buyer journey for their target audience. They aim to build the best destination for their target audience, a place that both inspires and informs. "We simply want to give our customers the best shopping experience and be the best in the market," says Martin.

From feedback to improvement with the customer experience at the center

INWI Store takes customer feedback very seriously and uses it to constantly improve the store and the customer experience. "It doesn't matter if we think our store is the best in the world if our customers have a different opinion," he says. This commitment to the customer experience has helped them to constantly improve and adjust their service to optimize the overall customer experience. "Having our ear to the ground and taking on board feedback is a must and very enjoyable work," says Martin.

Tips for others who want to start a webshop

"Dare to start! Nothing is completely 100% in the beginning, but by constantly developing and improving the offer and experience, everything is optimized and the whole becomes better. Abicart has helped us a lot in our process and our experience is that Abicart always has a high customer focus and wants to help. We really appreciate working with a partner who is easy to reach and with whom we can brainstorm and develop our business together, together we become even stronger. As in all sales work, it is important to work on the details and constantly develop your offer. By listening to customers and constantly following developments in the world around us, we are constantly optimizing our online store and our offer to our customers", Martin concludes.